Are you aware that the average person receives over 60 marketing push notifications every day? How many of those notifications do you actually pay attention to? If your answer is « all/most of them » you’re not alone!
The majority of us can’t resist checking out the offer after seeing its notification on our device. Curiosity gets the better of us and that’s how companies use push notifications for marketing.
Let’s explore the world of Push Notifications Marketing to unveil the strategies, secrets, and success stories to level up your marketing efforts.
What is Push Notification Marketing?
Defining push notifications in a simplest form,
» Push notifications are those timely, attention-grabbing, automated marketing messages that pop up on your mobile or computer devices, even when you’re not actively using a specific app or website.«
Such kinds of marketing pop-ups serve as a direct means of communication from businesses to reach their target customers. By forming a direct channel, companies can quickly notify their prospect audience about the sales offers, or newly launched products etc.
They provide a way to reach an audience in real-time, making sure that every message reaches their target immediately without getting lost in the crowded email inbox or without getting ignored in the long list of social media notifications.
Why is push notification marketing important?
Push notification marketing is crucial in today’s digital landscape for several compelling reasons. Firstly, push notifications offer a direct and instantaneous channel to engage with users. Unlike emails that may go unnoticed in crowded inboxes, push notifications appear directly on a user’s device screen, grabbing attention in real-time. This immediacy is invaluable for time-sensitive promotions, flash sales, or important updates, ensuring that businesses can communicate with their audience promptly.
Secondly, push notifications contribute to improved user retention and engagement. By delivering personalized and relevant content based on user preferences or behavior, businesses can create a more tailored and engaging user experience. This targeted approach helps maintain a connection with users, reminding them of the value the app or service provides. Moreover, push notifications can be used strategically to re-engage dormant users, encouraging them to return and explore new features or offerings. In essence, the importance of push notification marketing lies in its ability to cut through the digital noise, fostering direct communication and nurturing ongoing relationships with the audience.
Types of Push Notifications
The key to creating the most successful push notification for marketing your business is understanding when and how to use these different types effectively.
Here are some of the most important types of push notifications you get almost every other day, each serving a very specific purpose.
| No. | Type of Push Notification | What’s it used for? | Examples |
| 1. | Social Engagement Notifications | Encourage users to engage with social media content | Like, share, or comment requests on social platforms |
| 2. | Transactional Push Notifications | Provide information related to specific user actions or transactions | Order confirmations, password reset confirmations |
| 3. | Promotional Push Notifications | Promote products, services, or special offers | Sales announcements, new product releases |
| 4 | Informational Push Notifications | Share valuable updates or news | Breaking news alerts, personalized content recommendations |
| 5. | Reminder Push Notifications | Prompt users to take a specific action or remember appointments | Calendar reminders, to-do list notifications |
| 6. | Geolocation-based Push Notifications | Triggered by a user’s location to provide location-specific information | Nearby deals, event alerts, local services |
| 7. | Reengagement Push Notifications | Encourage users to return to the app after a period of inactivity | Personalized offers, reminders of app value, follow-up messages to leads. |
| 8. | Rating and Review Notifications | Request users to rate or review the app for feedback and ratings | App rating requests, review prompts |
| 9. | Abandoned Cart Notifications | Remind users of items left in their shopping cart | E-commerce cart reminders, product recommendations |
| 10. | Subscription Notifications | Remind users to renew or extend subscriptions | Subscription renewal reminders, membership updates |
| 11. | Emergency Alerts | Provide critical information and warnings in emergency situations | Bad weather alerts, public safety notices, etc |
| 12. | Device notifications | Informs you about different device features. | Filled storage space, wrong time and date settings, low battery indication |
By tailoring your notifications to your audience’s needs and preferences, you can maximize the impact and improve your company’s user engagement
Note: There’s still a wide range of push notification types besides the ones mentioned above. You can use push notifications in various ways to market your business products and services And maintain healthy communication with your audience.
How to Use Push Notifications for Business Marketing?
« With great power comes great responsibility.«
Sending push notifications that resonate with your audience and don’t annoy them is an art. Mastering this art can be the key to becoming a valuable source of information.
Get ready to unlock the secrets behind creating valuable push notifications with the following 7 key steps on how to effectively use push notification for marketing your business:
Step 1: Understanding Your Target Audience
First things first, you must know about your audience and their preferences. Start by conducting in-depth, thorough research to understand your target audience.
For better understanding, you’ll need to collect information about their demographics data (age, gender, socioeconomic status, family background, location specifics, if needed), interests, usual behaviors, and pain points related to your products and services.
The better you understand your audience, the more effectively you can tailor your notifications to their needs.
Step 2: Interest-Based Segmentation and Personalization
Next step is to segment your audience based on their interest and other shared characteristics, such as their age, geographical location, or matching purchase history.
This helps to understand the background and behavior of your target audience or say, potential customers.
Now, you need to create notifications perfectly tailored for your segmented audience preferences. You can create several groups of notifications working in the form of niche-specific series.
For instance, a segment of frequent buyers might receive exclusive offers, while a segment for attracting new potential customers could include welcome messages.
Step 3: Define Goals and Set Clear Objectives
It’s very important to clearly define your goals and results expected from your push notifications campaign. Try to set crystal clear objectives to guide your overall marketing strategy without a hitch.
A good example of clear goals would be the one having stats. Like you want your business sales to increase by 20% in the next 2 years following boosted app engagement, or driving traffic to a specific landing page.
Such types of clearly set objectives are very important because you get to work in numbers and have a clear agenda. It also helps you measure your marketing success easily.
Step 4: Find the Right Timing and Frequency for Notifications
When you have clear objectives, you better start working on the marketing strategies for your push notifications. Start jotting down the ideas and run trials to find the right strategy.
Once found, choose the optimal timing to send your marketing notifications. Remember to consider time zones as per your audience residence and their usual routine habits.
Try to find a working balance in notification frequency. Too few notifications may result in missed opportunities, while too many notifications may lead to opt-outs.
Step 5: Testing and Optimization of the Notification Content
To achieve the best results from your push notifications, you need to create quality content for them. Craft engaging content that fits your customers’ buyer’s persona without crossing the content limits.
Keep your messages concise, and action-oriented, including a clear CTA. Consider using visuals where possible to make your push notifications more eye-catching
Regularly conduct A/B testing and experiment with different elements, such as message wording, images, and send times.
Analyze the results to identify what works best for your audience. Continuously optimize your approach based on these insights.
Step 6: Obtain User Permission and Provide Relevant Information
Always obtain user permission before sending them the push notifications. Make the opt-in process simple and transparent for your audience. The users should know what to expect from your products and services.
Ensure that every notification you send is providing value to your audience. This means you should only send notifications that are relevant for your customers interest.
Whether it’s a personalized offer or important information, the content should align with their needs and interests.
Step 7: Analyze Feedbacks, and Ensure Audience Compliance
Regularly analyze the notification analytics to check the performance of your push marketing messages. You can track key metrics like open rates, click-through rates, and conversion rates. These are the most important statistics that can help you refine your marketing strategy.
Find out new ways to encourage users by getting their feedback and gain insights into their preferences and pain points. Make the necessary changes to fine-tune your notifications for better results and stay compliant with data protection regulations, such as GDPR or CCPA.
Ensure that your push notification strategy respects user privacy and follows legal guidelines.
Benefits of Marketing with Push Notifications
Let’s dive into the world of push notifications, exploring their benefits, best practices, and the strategies that can help you harness their potential.
- Instant Communication: Push notifications enable real-time communication with your audience, ensuring that important messages are delivered promptly.
- High Visibility: Notifications are difficult to ignore, as they appear on a user’s device’s screen, making them highly visible.
- Increased Engagement: Well-crafted notifications can boost user engagement with your app or website, leading to higher retention rates.
- Personalization: You can send personalized messages based on user behavior and preferences, increasing the relevance of your notifications.
- Cost-Effective: Push notifications are a cost-effective marketing channel, especially when compared to traditional advertising methods.
- Customer Retention Strategy: Regularly engaging with users via push notifications is a great customer retention strategy as it helps to keep your brand top of mind.
- Improved Conversion Rates: Relevant notifications can lead to higher conversion rates, whether it’s making a purchase, signing up for a webinar, or clicking on a link.
- Automation: You can set up automated notifications for specific user actions, saving time and ensuring timely responses.
- Data-Driven Insights: Push notification platforms often provide analytics, giving you valuable insights into user behavior and the effectiveness of your campaigns.
- Increased Sales: Push notifications can drive sales by promoting products, announcing discounts, or offering exclusive deals.
- Recovery of Abandoned Carts: E-commerce businesses can use notifications to remind users of items left in their shopping carts, reducing abandoned purchases.
- Building Customer Loyalty: Consistently delivering valuable content and offers through notifications can help build strong customer loyalty.
- Enhanced User Experience: Notifications that provide useful information, like weather updates or news, contribute to an enhanced user experience.
- Time-Sensitive Information: Push notifications are ideal for sharing time-sensitive information, such as event reminders or flash sales.
- Direct Communication: Push notifications are a direct line of communication, bypassing email clutter and social media algorithms.
- Geo-targeting: You can send location-specific notifications to users, increasing the relevance of your messages.
Power of Push Notifications Direct Marketing
In an era where our digital lives are manipulated with various notification alerts and pop-up messages, it’s hard to stay focused. There’s a constant ongoing battle between the businesses to stand out and be heard. That’s exactly where the magic of push notifications comes into play.
Push notifications work like a secret weapon for business companies to get their audience’s undivided attention. You can advertise your brand, market your products, provide flash sales and discount offers and whatnot.
Push notifications can be a game-changer in your marketing strategy, acting as a tap on the shoulder, or a digital nudge. It’s like giving your customers a virtual high-five to keep them engaged and informed.
FAQ
What is push notification marketing?
Push notification marketing is a strategy that involves sending short messages directly to users’ devices, typically smartphones or desktops. These messages, known as push notifications, aim to engage, inform, or prompt specific actions from the recipients.
Are push notifications effective?
Yes, push notifications can be highly effective. They provide a direct and immediate way to reach users, increasing the likelihood of engagement. When used strategically, they contribute to improved user retention, re-engagement, and communication with the audience.
What is an example of a push notification?
An example of a push notification is a message from a mobile app informing users about a limited-time discount, a new feature release, or personalized content based on their preferences.
What is the purpose of push notifications?
The purpose of push notifications is to deliver timely and relevant information to users. They serve to enhance user engagement, retention, and communication by providing direct, real-time updates, promotions, or reminders related to an app, website, or service.