Do you wonder why your sales from your Shopify store do not skyrocket the way you want it to be? You have poured so much time and spent so much money on paid ads to drive more visitors to your online store yet you are frustrated because little to no sales show for it.
There’s no point in having a website if it doesn’t achieve your business goals, right? If you’re thinking that maybe you don’t drive traffic enough, stop right there because you already do. And getting more will not guarantee you more sales. It’s one thing to successfully direct traffic to your website and it’s another to turn those visitors into willing-to-pay customers and raving fans of your brand.
What’s the use of having a lot of website visitors (potential buyers) if they ended up just as unfulfilled potential? So, where does it go wrong? What’s stopping your eCommerce store from being a cash-generating machine it should be?
Well, the problem lies in your conversion rate.
What Is A Conversion Rate?
Conversion rate is the measure of the number of potential buyers who visit your website that considers buying your products or services and the overall percentage of these leads that actually open their wallets and buy from you.
To calculate it out yourself, you divide the number of buyers by the number of browsers or visitors of your store website. For example, if you acquired 20 buyers out of 1,000 web browsers in the past month, then your conversion rate would be 20 divided by 1,000 and multiplying the quotient by 100 so you get a 2% conversion rate.
What is a Good Conversion Rate for Shopify?
The average conversion rate is anywhere between 1% and 4%. Anything above 3.3% would place your online store in the top 20% of Shopify stores. On the flip side, anything below 0.4% place your online biz in the dreaded bottom 20%. The harsh truth is that it is not easy to comprehend why you are not achieving the results you hope for your store. Simply spending more money on paid ads to drive more leads won’t cut it.
Why Your Shopify Conversion Rate is Low?
The number one reason why your conversion rate may not look good is because you might be targeting the wrong market. You might have fallen into the trap of trying to attract everyone thinking you can earn more dollars if you please just about anyone you can. Well, guess what, it should not be the case!
There’s this famous marketing quote that says, “If you’re selling to everyone, you’re selling to no one. If you try to be all things to all people, you won’t be anything to anybody.”Because having no clear picture or idea of your ideal customers sabotage your marketing efforts. You must first have a customer persona mapped out in order to know more about their needs, desires, problems, and frustrations so you can pitch the right offer for them and appeal that your products or services are the right choice. A confused mind never buys. Your store must be crafted and designed with your customer in mind.
To improve website conversion is to comprehend your window shoppers and meet their needs. So how do you get people pull the trigger and click that checkout button fast? Do not fret! In this article you will learn 10 actionable conversion rate optimization tips to boost conversions and earn more sales through conversion-focused Shopify store.
How To Increase Conversion Rate?
The best way to get the most out of your marketing buck and get high conversion is, through Conversion Rate Optimization (CRO). Conversion Rate Optimization (CRO) is the practice of increasing website conversion by optimizing the current state of your online store aligned to the purchasing journey of your potential buyers in order to boost customer conversion. With CRO, you can generate more sales without having to drive more traffic. Which is good news because driving traffic usually takes time and/or money.And improving conversion rate also means that any ads you are currently running are more productive and more profitable for you. This lowers your cost per acquisition, which means you can be more aggressive with your advertising and capture more customers for the same amount of budget.
Here are the 10 effective ways you can apply now to improve your conversion rate.
1. Measure Your Current Conversion Rate
First and foremost, you cannot improve something you don’t know. You won’t know which areas your website needs to be optimized if you don’t have a clear idea of your store’s performance. You have to determine your current conversion rate on Shopify to see whether it is performing well or not. One of the best tool you can use is Google Analytics to track your Shopify website traffic and provide you important insights of your visitors’ behavior. The best part is you can use it for free.
2. Integrate Heat and Scroll Map Software
It is not enough to just know your performance. You also need to know and actually see what people are doing on your site.Because how will you spy on your visitors if you can’t see what they are actually doing on your site, right? Heat maps like Hotjar can help you know where exactly visitors are lingering on each page. While speed maps tell you how far down people are scrolling. You can compare the data you get and analyze which pages make people click or scroll more often. Every step of your customer’s purchasing journey has a conversion rate that can be optimized. At every step they take are opportunities you can take advantage of to make their paths faster, easier, and happier. Having an accurate picture of your funnel and how your visitors respond, you will be able to know how you can push them closer to making a purchase.
3. Optimize Page Speed
It is said that it only takes 0.3 to 3 seconds for a visitor before losing focus on your website. Slow web pages frustrates visitors into considering your offer. Speed kills, indeed but at the same time, speed sells! Lightning-fast website page load speed boosts potential customer engagement, retention and conversion. There are loads of tools out there to analyze your speed. Page speed data and insights from Google is a great one and also shows you how to stack up against core web vitals.
4. Improve User Experience
A satisfying user experience may persuade visitors to explore your website more before making a purchase. They may put more items in their carts as they learn more about your offer. Your conversion rate will then start to skyrocket. You may also want to consider hiring a Shopify web designer and developer in order to help you build a conversion-optimized online store without sacrificing aesthetic appeal.
5. Improve Product Photography
This is obviously more significant for some products than other products. For example, If you’re plastic covers then there’s no need to show them in ultra-HD photo quality. But if you’re selling something that people in a store would pick up and examine, you need to be able to provide the same experience as much as you can on your website.For example, your product is a phone. Provide an image in context that you can see how big it is related to things around it. Highlight the particular detail that your customers put a lot of attention into. So your customers would have absolutely no doubt what your product looks like from any angle.
Another example, let’s say you will buy an item of clothing, well you are probably will want to see that item of clothing up in detail. You will want to see the little details on it. You will want to see it worn by someone with your particular body shape before you actually buy it. And if a store doesn’t have that sort of product photography, a good percentage of people are not going to be able to convert on the site because they have not had the most basic questions answered.
You also need to make sure that you show your products in every different variant that you sell. The customer purchases your products based on the high-quality product photographs or videos on your website. If those aren’t high quality, why should they think your products are? Images are crucial because customers can’t touch or feel your products. Assist customers in visualizing the item they intend to buy.
6. Provide Clear Value Positioning Statement
Fantastic way of setting the scene and making it extremely apparent to your buyer exactly what you sell by providing them clear value proposition. The new age online buyer wants to know about your business and who they’re paying to. They want to see the value behind buying from you. They desire a genuine sense of “belongingness” with your company. Emphasize the value in your product and what sets it apart. If your product isn’t helping your customer solve their problems, what good is it for? Write your value proposition with your shopper’s desire in mind. Be clear about what you’re offering, be clear about what value it provides, and be clear about the action you want your lead to take.
7. Optimize for Mobile
If you haven’t considered optimizing your website for your customers with handheld devices, here’s an interesting fact for you. Based on a survey by OuterBox, they discovered that a whopping 79% of eCommerce sales are coming from mobile. With more than half of all internet shopping from a mobile device, it is a clear proof that optimizing your Shopify store for mobile can impact your conversion rates positively and incredibly. Making your Shopify website convenient to use on mobiles is something you can no longer ignore. An online store that’s not mobile friendly is bound to lose and suffer a drop in sales, and worse, spoil your brand reputation. Be aware that this trend is here to stay. Make every effort to ensure that Shopify is optimized for mobile use. You risk losing out on sales from consumers who prefer to purchase while on the go.
8. Encourage Customers to Write Product Reviews and Make it Easy to Conatct You
Customer reviews build trust and credibility to your potential buyers. And gaining more trust from them leads you to more sales. A good review system also makes it easy to use for customer allowing you to search by review rating and also by allowing people to upload images increases credibility of their reviews. And in return, people would want to buy from you.
9. Upsell and Cross-sell Your Offer.
Cross-selling and upselling can increase your average order value. First, consider reducing the range of options you offer. If not, you risk overwhelming customers. Create pertinent product supplements based on the products your shoppers are presently browsing, instead. For instance, if they’re only interested in one thing, you might advise them to purchase a whole kit. A great way to earn sales, isn’t it?
10. Implement Email Marketing
It is crucial to keep in touch with your customers. Doing so will entice them to revisit your Shopify store to make additional purchases from your Shopify store. It is also equally important to stay in touch with people who were on the verge of buying from you. You can do this by capturing their email addresses at any point of their journey. You can remind every abandoning visitor about the products that they left abandoned in their cart. Include the link to the cart in emails you send to customers to make it simpler for them to finish the checkout process. A list of the things they have in their shopping cart and a time-limited promotion can also be added to encourage them to finish their purchases right away.
Skyrocket Your Shopify Sales
Increasing conversion rate on Shopify sites isn’t as difficult as it seems. Applying these tips mentioned above will help you convert more visitors into customers. However, you shouldn’t expect to witness magic right after you implement them. It also needs a little of your patience to test what works and what didn’t. And as well as trust that it will work out as you intend it to be. Focusing on conversion rate is incredibly powerful for every Shopify store. You can make more money without spending more on ads. You can simply have the same amount of traffic, ad spend, and attention on your store, and achieve more sales.
Now it’s time to get people to click that checkout button fast with your conversion-optimized Shopify store. And enjoy every dollar you’ll earn from it!
FAQ
Why is increasing the conversion rate on my Shopify store important?
Boosting your conversion rate is crucial for maximizing the value of your online presence. A higher conversion rate means more visitors are turning into customers, which directly impacts your revenue. By optimizing the conversion rate on your Shopify store, you can enhance the efficiency of your marketing efforts, increase return on investment, and build a more sustainable and profitable e-commerce business.
What are some practical strategies to increase the conversion rate on my Shopify store?
Several strategies can be employed to boost the conversion rate on your Shopify store. These include optimizing product pages with compelling descriptions and high-quality images, streamlining the checkout process to reduce friction, implementing trust signals such as customer reviews and secure payment options, and leveraging targeted promotions and discounts. Additionally, employing responsive design for mobile users, enhancing site speed, and providing excellent customer support contribute to a positive user experience that can lead to higher conversion rates.
How can I measure and track the success of my efforts to increase conversion rates?
To measure and track the success of your efforts, utilize analytics tools available on Shopify. Monitor key performance indicators (KPIs) such as conversion rate, average order value, and bounce rate. Set up conversion tracking for specific goals, like completed purchases or sign-ups. A/B testing can help identify which changes have the most significant impact on conversions. Regularly review and analyze these metrics to refine your strategies continuously, adapting to evolving customer behavior and market trends for sustained improvement in your Shopify store’s conversion rate.