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Pay-Per-Call
What is pay-per-call?
Pay-per-call is a type of performance marketing that generates inbound calls for advertisers across various verticals. Marketers are paid for each call that meets the qualifying criteria.
The primary benefit of pay-per-call is intent. Because consumers initiate calls themselves, PPC Inbounds are the hottest in the industry.
Discover why you need to incorporate the PPC model
How does it work?
We take care of the design, content writing and technical setup – so you focus on selling.
01.
VIPs create a call campaign and give advertisers access to tracking software.
02.
VIP distributes the campaign to trusted publishers and our internal media buyers.
03.
Ads are launched in multiple formats: social, search, native, email, SMS and more.
04.
Consumers see the ads and initiate calls, ensuring warm, relevant leads.
05.
Calls are forwarded to the advertiser’s sales or onboarding teams.
06.
Every call that meets the qualification criteria is paid, so everyone wins.
PAY PER CALL
Our Top Industries/Verticals
Home Improvement
Connects consumers with contractors for services like remodeling, repairs, and renovations.
Insurance
Links consumers with insurance providers for quotes and policy information on health, auto, life, etc.
Legal
Connects people with law firms for legal advice or representation in areas like personal injury or family law.
Flights
Helps travelers book, modify, or cancel flights, hotels, cars, and cruises through real-time connections with experienced agents.
Finance
Connects consumers with financial services for loans, credit, mortgages, and financial planning.