eCommerce SEO In 2023 – Beginners Guide

Mai 10, 2022
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Mai 10, 2022 Olga Vooijs

Stocking your store with high-quality, desirable products is only half the battle, and shoppers must have easy access to your products.

You can climb the Search Engine Result Page (or SERPs) and potentially claim the top spot on Google. Search Engine Optimization (SEO) can help increase the visibility of your online store and boost sales.

This article will focus on SEO and its importance to online shops. Next, we will discuss search engine optimization basics for eCommerce sites. Let’s get started!

What is Ecommerce SEO?

SEO (eCommerce search engine optimization) is a method to make your online shop visible on search engine results pages. Your ability to rank highly in search engines for your products will allow you to get more customers.

Search engine optimization is cheaper than paying for paid search. Nonetheless, paid search can still be a way to get traffic. Ad-blocking software, ad blindness, and other ad-blocking tools can decrease the efficiency or cost of paid search. Optimize your search engine.

E-commerce SEO includes optimizing product descriptions, headlines, metadata, and internal link structure for E-commerce search engine optimization. For search engine optimization and user experiences, the navigational structure is crucial. Every product must have a page dedicated to traffic coming from search engines.

Ecommerce SEO focuses only on keywords that qualified buyers would be most likely to search. It also includes:

  • Optimizing your website’s front and backend.
  • Enhance the user experience
  • Get links from other internet sources

These tasks are easy and can be completed with minimal technical knowledge. Many store managers have chosen to outsource these tasks via other websites to SEO experts.

Why Search Engine Optimization Matters For Ecommerce Websites?

Let’s look at some quite interesting statistics about SEO for eCommerce Websites…

44% start their online shopping journeys with a Google Search.

Search engines account for 37.5% of all traffic to eCommerce websites.

23.6% of eCommerce orders can be directly linked to organic traffic.

Now let’s get to the practical strategies found in today’s guide.

Keyword Research – The Groundwork of an eCommerce SEO Strategy

Know the most common search queries that potential customers use to find your shop.

Your initial keyword listing will serve as the foundation for your search engine optimization campaign. Always keep searching for new keywords. You will need to do an ongoing process as you add new products or pages. Because search trends in Google change frequently, it will be necessary to do research for each new page. Google Keyword Planner is a great tool for search engine optimization professionals to access keyword data.

You want to search for keywords that reflect eCommerce intent when you create an eCommerce site.

Search Intent in eCommerce SEO

Search intent describes the information or goal that the searcher seeks through their query. These are some tips to keep your mind busy:

  • Are they looking for E-commerce product page searches?
  • A category page.
  • What is a „buying guide,“ and what article does it contain?

Think about it. What type of content would someone search to find if they were looking for „x“ instead? Google allows users to search for a term and see the results, and Google does not display all categories when you try ranking a product for a specific term. SEO for eCommerce focuses mainly on understanding search intent, identifying eCommerce-related keywords, improving search engine rankings, and assisting with conversions.

How to Create an Ecommerce SEO Strategy

It cannot be easy to optimize your E-commerce search engine, especially if there are many products on your site. Although the process can take time, a well-planned strategy will make it faster.

  • Prioritize Pages

What pages do you get the most traffic to your website? These are the most visited pages. Optimize for a certain product or your flagship product to get people’s interest.

  • Prepare A Workflow

SEO is a complicated process that requires you to fulfill many requirements, and this is especially true when you mix SEO and Ecommerce marketing. This includes adding metadata, choosing keywords, naming images correctly, and adding alternate attributes to images.

  • Take A Look at The Competition

The SEO eCommerce strategy has to be competitive. Review the websites of your top competitors and compare their SEO efforts. Look for ways to improve your website.

  • Follow Up With CRO

CRO (conversion rates optimization) allows you to scale up your website without losing customers or resources. CRO should also be done the same way as SEO.

Ecommerce SEO Checklist: Ideal Practices to Build A Robust Strategy

Let’s examine some SEO-related tips that can help E-commerce sites. An E-commerce search engine optimization strategy will help people find products faster, and taking each item off your checklist will improve your strategy.

  • Put the Right Keywords

Yes, keywords do matter. Although you don’t want keywords to overpower product titles or descriptions, they must exist in the copy.

The primary keyword should be mentioned in the product title, description, meta description, and subheadings. Incorporate (LSI) Latent semantic Index and keywords all over. These are the keywords that Google uses to understand the context of your webpage.

  • Do Competitor Research

Your best bet for finding out where to start when optimizing your eCommerce website is to check out your competition. Larger competitors will likely have done the hard work of optimizing websites, and you can also find a lot of their riddles on their websites.

Keywords are what you should focus on. You will want to focus on the keywords they use on their homepages and their topmost product pages.

  • The Homepage SEO Is Everything

Businesses tend to focus their SEO efforts and budget on the homepage. Although it should be the first page of your website you optimize, it’s not the only one.

You should optimize your homepage. These are the most important things that you need to optimize or add.

  • Shorten Your Site Architecture

Search optimization is key when adding products or sorts to your online store. You should have a hierarchy of navigation, which starts with your homepage, moves through the product categories, and finally to the products.

Search engine bots will determine pages or products on your site if you have a clear and logical inner linking structure.

Search engines and users should use the same principle: Make sure everyone can find everything under three mouse clicks. The visitor should not have to go beyond the homepage to find any product.

  • Optimize Product Pages

Your product pages are your company’s lifeblood, and therefore, you should put a lot of effort into optimizing them. Many eCommerce store owners add a few words to each product and then upload an image or a video.

Google will need additional information to locate your product pages. These are the things that you should be working on.

  • Responsive Design Is the Best!

Mobile shopping is a major part of the modern world. You will have a better user experience and better search results if your website is responsive. Google’s mobile-first Index uses mobile-friendliness for ranking signals.

  • Speed Down Page Load

Mobile and desktop users are affected by page load speeds, and Google will rank you higher if your pages load quickly.

How can you reduce page load speed? You should try to remove as many unnecessary elements and components from your webpage as possible. It might be unnecessary to have a large background image covered mostly by a column of white text. You should also remove plugins and addons that do not contribute to the bottom line of your eCommerce store.

  • Link Building

Link building is an important part of off-page optimization. This is where you can increase your search engine rankings through actions, not on your site.

Your site’s authority, relevance, trustworthiness, discoverability, and relevancy will be increased by linking to other websites, and this will pass on the „link juice,“ which increases your search engine ranking.

  • Technical SEO

Technical SEO refers to the part of the process that makes sure your site meets all technical requirements for search engines, with the ultimate goal of optimizing rankings.

It addresses backend issues that Google uses to crawl, render, index, and find your site.

  • Backlinks for Ecommerce SEO

Google uses backlinks as a ranking signal to determine the rank of your pages within the SERPs. You will become more authoritative if your site has more backlinks coming from quality sites.

Backlinks can be built for eCommerce sites without being difficult. It’s easy to create backlinks by guest posting on blogs relevant to your niche. You can email the bloggers you are interested in to offer three or more guest post ideas.

Best Ecommerce SEO Tools for Beginners 

You can only be the best if you use the best search engine optimization tools. Understanding and leveraging the best search engine optimization tools is key to a successful eCommerce SEO strategy. We’ve listed our top picks for keyword research and backlink information, from industry leaders to legacy eCommerce SEO tools.

Best SEO Tools – For Free

  • Google Structured Data Testing Tool
  • Google Search Console
  • Google Analytics
  • Google Tag Assistant
  • Google My Business
  • Google AdWords Keyword Planner
  • Google PageSpeed Insights
  • SEO Site Checkup
  • SEO Minion Browser Extension
  • Keywords Everywhere Browser Extension
  • Keyword Keg

Best SEO Tools – Paid

  • Ahrefs
  • Screaming Frog Spider Tool
  • Moz Pro
  • SEMrush
  • Raven Tools Link Manager

Thanks to eCommerce search engine optimization tools, keyword research is much simpler today than it was. But that doesn’t mean it’s any easier. There are so many tools that it is easy to get lost in the sea of keywords.


  1. Why is it important for eCommerce?

Search engine optimization is essential for eCommerce, and it helps increase visibility on search engine results pages (SERPs). Search engine optimization is essential for eCommerce as it increases search engine result page (SERPs) visibility. By creating pages that address user intent or keywords, you can optimize your website for users. You will rank higher in search results if you have backlinks to other websites. Additionally, you will get more page ranking for keywords you use. Marketing can be cheaper if you use organic search results.

  1. How do eCommerce sites do SEO?

Ecommerce websites can SEO by optimizing product pages to keywords and building blog content. Requesting backlinks from relevant websites is another way to build page authority. Search engines will identify your website’s „freshness“ if you can create new pages with explicit content regularly.

It’s A Wrap!

Ecommerce search engine optimization is essential if you want your website to attract hundreds, thousands, or even thousands of monthly visitors.

One simple search engine optimization campaign can generate hundreds of additional sales, and it doesn’t even have to take years to accomplish.

Follow these steps, and you will be miles ahead of your competitors. You will begin to rank on page one, or even the top three, for all of your shop’s keywords. It is easy to do.

If you found this guide useful, please share it! We want to help as many store owners grow their businesses as possible!

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