What if there was one thing you could do right now to boost your marketing ROI by a factor of ten? Isn’t this a fascinating dilemma?
Having a few copies with a unique landing page design on your website is perfect. It gives you a tremendous advantage in converting website visitors into potential clients.
Unfortunately, there appears to be a significant gap between the value of splash pages and marketers‘ utilization. According to some facts, 44 percent of B2B clicks go to the company’s homepage rather than a specific page. Furthermore, 62 percent of B2B enterprises have six or fewer total landing pages.
Why are these so underutilized yet they are the lifeblood of a digital marketer’s direct marketing strategy? The number one reason firms don’t use these pages is that their marketing department doesn’t know how to set them up or is too overburdened.
First of all, we’ll look at what a landing page is, the different sorts of them, how they may help your business, how to design a unique page, and how to make them more powerful to attract more people.
What Is A Landing Page?
A landing page is any web copy that a customer can land on. But in marketing, it’s usually a standalone page. Also, it serves a single and focused goal, separate from your homepage or any other page. A landing page website serves as a follow-up to any promises made in your content. It’s essentially the next step in the process of a visitor becoming a customer. In exchange for supplying contact information, your invitation allows you to make a trade, a special offer, a piece of information, or a bargain.
Web design landing pages can be click-through sites that lead to another page, such as your e-commerce site. Also, they can be lead-generation pages. A smart page will do its job by persuading a potential consumer that providing personal information in exchange for anything you have to offer is worthwhile. Users can access such pages via a general search or through your company’s website. Hence, they boost the chances of a potential consumer landing there.
There’s no reason to limit yourself. Marketing gurus would certainly advise you to maintain many pages, each aimed at a different portion of your consumer base.
How Does It Work?
Many landing pages provide a resource for potential buyers, like:
- Webinar registration for an eBook
- A catchy Special offer like e Free course
They need basic information such as the user’s email address and phone number in exchange.
These are designed to engage and excite visitors by providing a resource relating to the product or industry, rather than presenting a traditional advertisement showing users a product or service.
For instance, if a company wants to sell an automation product to help business owners automate their marketing efforts, they might construct a perfect web page with a free video on marketing automation for small businesses.
In exchange for that useful information, interested consumers may provide their contact information. Then, if they like the video, they’re more likely to buy something from that brand.
You can design a variety of pages to achieve various objectives, including:
- Squeeze size
- Pages dedicated to sales
- Pages that will be available soon
- 404 error pages
- Page of gratitude
- Perfect for Maintenance Mode
Why Are Landing Pages Important?
Landing page websites allow marketers to carefully put a call to action components such as links, forms, buttons, and other website features to direct leads to conversion. Because typically one of the first contact points between a user and a business, marketers frequently optimize it to increase the odds of conversion.
They feature only one goal, message, and call to action.
There are several compelling reasons to use them; here are a few of them:
A Link Between Advertisements And The Brand
Landing pages serve as a link between the advertisement and the brand. This means that the ad the user clicks on doesn’t adequately convey the brand’s personality or move the consumer around the brand’s website. It can carry, introduce, and guide the user along the customer journey.
Remove Friction And Distractions
What is the significance of a landing page design? Because it motivates your prospects and visitors to take certain actions. If you direct your visitors to your website’s home page, they can do everything from reading about your company’s history to checking out your blog.
Though this engagement is pleasant, it is not what you had hoped for. It can also cause you to miss out on what you want: a new lead.
All distracting elements should be removed.
These alternatives may appear beneficial on the surface. Still, they distract from and create friction to the single goal of a landing page: to get the conversion, collect contact information, and convert a visitor into a lead.
Specific – What The User Wants – Exactly What It Wants.
For a better probability of targeting, landing pages address exactly what the visitor clicked on. When a consumer clicks on an ad for a certain product, the landing page may or may not contain the advertised goods. With just a single click, you can provide the user exactly what they desire.
For example, if your ad says „Get 50% off on household products,“ your landing page messagmaybebe „50% off all household products for today only,“ along with a product listing. Always check to see if your ad and web copy are in sync.
5 Best Landing Page Examples In 2022
Let’s look at some creative landing page design examples from real companies now that you know how they work and what essential page elements to include. You will get more landing page ideas by seeking guidance from landing page designers.
Lyft – Driver Application
The signup interface for Lyf’s driver app is an excellent example of how a signup interface does not have to be complicated. The headline is straightforward, outlining what buyers should do, and the signup form only asks for a mobile number, making it exceedingly easy for clients to get started.
What Makes This Effective?
- There are no unnecessary distractions in this minimalist design to draw your attention away from the page’s aim.
- Simple Form – Because the signup form just contains one form field, the chances of registration success are increased.
- Users‘ emotional responses are elicited by simple images, reaffirming why they’re acting.
- The CTA button indicates the action Lyft wants you to take. The unintentional action is less noticeable.
Shopify’s trial landing page for sellers is straightforward, as many of the other pages in this post are. It isn’t very text-heavy, yet it nevertheless manages to persuade users by highlighting a few essential features of its excellent product. Visitors leave with the knowledge that Shopify is an all-in-one platform that is simple to use and widely trusted.
Why This Is Effective:
- Short CTA: Before getting started, you need to fill out a few fields. All of this makes it simpler for you to get started selling online rapidly using their platform.
- Interface that is easy to use: For example, the user-friendly headline is only a few words long, and it communicates the trial’s facts and benefits using simple graphics and short text.
Muzzle – Mac Program
On its usually minimalist website landing page, Muzzle, a Mac program that silences on-screen notifications, completely embraces this show don’t tell attitude. They assist users in determining whether or not your product or service is worth their time and effort. What better approach to plainly and express your value proposition than to present visitors with the problem that your app solves?
Why This is Effective:
- Rather than telling, demonstrate: In the upper left corner of the screen, visitors are greeted with a barrage of uncomfortable notifications. Not only is the animation amusing, but it also effectively conveys the app’s utility without relying on lengthy descriptions.
- Cohesive Visual Experience: The page’s text is a muted gray color, complementing the product’s function.
Asana targets product managers with this landing page design, offering a product management software solution. This entirely targeted this demographic, showing why their product is the best option.
While the page appears to be basic at first sight, it’s clear why it works. Individual page parts cut the information into digestible portions, leading your attention through each stage until you reach the final CTA.
Why Does This Work?
- Headings — At a glance, the headlines summarize all of Asana’s benefits.
- The final CTA provides a free trial, which is less intimidating than jumping right in and purchasing the goods.
- Use Cases – A variety of use cases demonstrate how the product can be used for various purposes.
- Video Case Study – This video case study demonstrates how A well-known company uses Asana to generate business success, which is far more effective than copying.
For firms that operate fleets of self-driving vehicles, Nauto, a data platform for self-driving automobiles, helps make autonomous driving safer. Customers would, of course, require a wealth of information in order to sell them on this platform.
A warm photo of a car’s exterior hugs the lead-capture form at the top of the page, as shown above. It’s possible that the green „Download Now“ button was added on purpose (on the road, green means go, after all).
You can also get another CTA „Get the eBook“ farther down the page to remind customers of what’s in store for them. Three startling statistics about car accidents are also displayed to attract viewers to learn more. Take a look at the video below.
Why This Landing Page Is Effective:
- Simplicity: This landing page is free of distractions, which is ideal considering the company’s focus on safe, self-driving automobiles.
- Excellent use of analogies: Nauto provides side-by-side footage of an inattentive driver vs a self-driving vehicle further down the page.
Final Words – It’s Better If You Have Many Landing Pages.
We mean it! Simply put, the more landing pages you design, the greater your chances of converting visitors into leads.
Fortunately, marketers have access to various marketing software tools that make these pages creation and setup quick and easy. You don’t have to wait too much for your webmaster or IT resource to generate landing pages for you; you can do it yourself in minutes! Also, with these amazing landing page inspirations, you’ll get an accurate idea of what it should look like.