In the age of TikTok videos, YouTube shorts, Instagram reels, and Facebook stories, where people connect and communicate with their families and friends, and business and brand owners advertise their business, there’s one social media app that most tend to overlook. It’s Snapchat. Maybe you are thinking, “What? Is Snapchat still relevant and even profitable today?” Well, to tell you the truth, it is! And its potential to make you more money for your biz is increasingly fast in ways you can’t even imagine. Not sure what Snapchat is? Do you think Snaps have something to do with cringy videos? And making money on it is nothing but a hoax? Hold up right there. Because believe it or not, Snapchat is giving away millions and millions of dollars to creators for posting simple videos under 60 seconds long. And a lot of people are not even aware of this golden opportunity. Or maybe you are one of the few thousands who are already comfortable using Snapchat. Then, it’s time to take it to the next level.
So read on, in this blog we will discuss how you can earn money with Snapchat and how your business and brand can cut through the noise and stand out on the app.
What is Snapchat?
First, let’s talk about what Snapchat is. Snapchat is a camera and messaging app that allows users to send temporary photos, short videos, and chats that only disappear after a limited amount of time. The images and videos once viewed and opened by a person are gone as soon as they do, and “Snaps” shared to stories can only be viewed for 24 hours. They can either post it publicly for their entire social circle to see or send it only to some people they want to through messages. It was launched back in 2011, with its founders, Evan Spiegel and Bob Murthy. The app primarily reaches 75% of millennials and Gen Z, these are young people in the age of 18 to 25 years old. On average, almost 350 million people use Snapchat every single day. And they spend over 30 minutes on the app daily. Millions of people are already using Snapchat to connect with friends and share memorable experiences. But, what most users don’t realize is that Snapchat have also created a whole new set of opportunities to pull in extra cash just by taking advantage of the app’s unique format.
People often ask the questions: “How do people make money on Snapchat?” “Can you make money on Snapchat?” It all starts with gaining devoted followers to ensure that your activity is being seen. From there, you can make the app work for you by posting content as an official brand ambassador or generating attention for your other business pursuits. The way Snapchat works might seem too short-lived to make money, but many big brands have been using the platform to reach young people. Through the years the app has grown into the largest powerhouse for online advertisers to drive real sales and increase a business bottom line.
Why Is Snapchat Great for Making Money?
One of the best things about Snapchat is that it drives a high level of engagement from its users. As mentioned above, an average user consumes at least 30 minutes scrolling through the app at a time, either for socializing and shopping. Most users tend to make an impulse purchase through the app and discover new brands while scrolling through thousands of snaps. People are even the ones sending snaps of the thing they would love to buy, giving brands wider reach and high visibility. Making it the best place to market your product and business.
Here are more reasons why it is a great place to build a cash-generating machine for your business:
1. Drive More Traffic to Your Online Store
Snaps are created to have a temporary feature which makes it unique because users are easily triggered to take your desired action from them because of fear of missing out (FOMO). Snapchat keeps things fresh and snaps appear temporarily, which creates a sense of urgency to your audience and encourages them to engage right away. Take advantage of this unique feature of Snaps to personalize the customer journey and highlight deals and you’ll be well on your way to attracting your dream customers to your business.
2. Boost Engagement
This is ideal for businesses that want to highlight their company culture and use them for integrated marketing strategy. With its on-demand geofilters, you can make unique filters that other users can utilize. People may take images with your filter and publish them everywhere they wish, increasing engagement.
3. Connect with Young Audience and Attract New Followers
As mentioned above, millennials and Gen Z are the main users of the app, thus helping you attract young and new brand advocates. But also take note that if you are targeting customers beyond the age of these generations then it is not a good idea to market your brand through Snaps.
4. Resonates with the Users and Show You’re Human
With Snapchat, you can demonstrate to your audience and followers that you’re more than just a company—you’re the people. After all, Snapchat is about being genuine and authentic, not picture-perfect. It’s a platform to show and express your values in a most fun and exciting way. You get an opportunity to highlight the character of your brand. If people relate to your Snaps, they’ll be more engaged. And they are more inclined to purchase when they are engaged.
5. Easy to Use
The built-in advertisement manager for Snapchat has a straightforward, user-friendly UI.
How to Make Money on Snapchat?
Now, moving on to the most exciting part, here are the ways you can start making cash with Snapchat for your business.
1. Take Advantage of Snapchat Ads
If you want to accelerate your way to impact your snaps’ reach then it is through Snapchat Ads. It is a form of paid advertisement to earn high-intent leads for your products fast. These are 10-second full screen vertical videos that show up in between watching stories. With Snapchat Ads, anyone can design ads, run campaigns, track performance, and improve it towards your goals. You can launch your ads for as low as $5 each day.
2. Advertise Your Own Products
Promoting your own goods or services is another easy approach to increase your Snapchat revenue. By sharing links to the goods, services, or downloadable resources you sell, you may take advantage of the audience you currently have rather than using Snapchat advertising, which requires you to pay to reach an audience. In using this way, you have to make sure that you already have enough followers in order to effectively advertise your products. And make sure to share content that are highly engaging to easily connect with them and eventually sell your offer.
3. Refer Other Products
In this way you earn money when you promote the products and services of other people or brands. Your earnings will be based on a commission you get each time you sell a product. The key advantages are that you can get started right away and that the high commissions allow you to make more money than with other ways. However, if no sales are made, you are not paidю
4. Get Paid for Your Snaps
Before you can use this strategy, you have to make sure that you have a large following and many people are already engaged with your snaps. You are an influencer and you allow other brands and businesses to sponsor your Snaps which essentially promote their brands to your followers with engaging content and story.
5. Make Viral Videos through Snapchat Spotlight
Snapchat Spotlight is a short form video app launched by Snapchat in November of 2020 to compete directly with TikTok. With the massive success of TikTok in the past years, basically every social media app has tried to copy this. Like Instagram with Reels, YouTube with Shorts. But what’s special about Spotlight is that, Snapchat announced along with its release that it will be paying creators from a pool of one million dollars a day for the top videos featured on its app. Yes, you read it right – One Million Dollars.
If you are a business or an individual you can take advantage of it by creating short videos under a minute long that will go viral on the app and get ready to earn some dollars on your account.
Turn Snaps into Cash: Make Money on Snapchat Now
It may seem like you will need more luck to succeed in making money on this platform, it only takes a single video so you can get started. Pour a little more time, effort and consistency and you will then see the results you desire gradually. And now that you know the advantages of making money on Snapchat and ways to get started, it’s time to make the most of this platform and take your business to the next level.
Start snapping and turn your snaps into cash now!