What Is Pay-Per-Call?
Pay-per-call is a type of performance marketing that generates inbound calls for advertisers in various verticals. Marketers are paid per call that meets the qualifying criteria.
The key benefit of pay-per-call is intent. Because consumers initiate the calls themselves, PPC leads are the hottest in the business.
How Does It Work?
We handle the design, the content writing, and the technical setup — so you can focus on sales!
1
VIP create a call campaign and give advertisers access to the monitoring software.
2
VIP distribute the campaign to trusted publishers and our internal media buyers.
3
Ads are launched in various formats: social, search, native, email, SMS, and more.
4
Consumers see the ads and initiate the calls, ensuring hot and relevant leads.
5
The calls are routed to the advertisers’ intake or sales teams.
6
Each call that meets the qualifying criteria is paid — so everybody wins.
Benefits Of Working With VIP Response
Transparent live tracking
Detailed quality monitoring
Dedicated account manager
Our Top Industries
Home Improvement
Insurance
Legal Services
Solar
Finance
3541 CS Utrecht
The Netherlands
+31 (0) 30 8100 300