Businesses rely heavily on digital marketing techniques to stay afloat in today’s economy. Don’t you think it’s a dramatic statement?
Consider the fact that a solid tech stack can assist you in growing and preventing you from wasting time on time-consuming tasks. Using outdated marketing strategies may cause your company to lag behind its competitors on the other hand.
What’s the good news? There’s no shortage of software available to help you with your marketing tasks.
So, what exactly is a digital marketing software, and what are the best marketing tools? To know, keep reading.
What Are The Tools Of E-Marketing?
Digital marketing software consists of a set of tools that helps businesses effectively reach customers across different channels, including search engines, social media, email, and websites.
Some Statistical Analysis of Usage of Effective Marketing Tools
According to the World Bank, small firms account for 90% of all businesses. At the same time, the US Small Business Administration estimates that there are 28 million in the US alone – these are staggering figures.
With these figures comes an alarmingly high rate of business failure. 90 percent of new enterprises fail, with 80 percent of those failing within the first 18 months, according to Bloomberg.
Meanwhile, the good news is that you can design and manage an effective marketing strategy for your company. This is because there are tools available that cover every aspect of marketing and will assist you in achieving your objectives.
Benefits of Digital Marketing Software
Digital marketing software offers several benefits. Here are the top benefits:
- Better targeting: Today’s digital marketing software uses advanced data mining and analytics to provide deep insights into your customers’ behavior. This information can help you identify your target audience and plan your campaigns better.
- Engage with customers: Digital marketing software also leverages social media to engage with customers and build better customer relationships. This can promote brand loyalty and help drive more sales.
- Cost-efficient: Digital marketing software is highly cost-effective, as it eliminates the need for hiring a dedicated digital marketer or creating an in-house team. It can also reduce costs by automating certain tasks, such as email campaigns and social media updates.
Top 10 eCommerce Marketing Tools
So, to assist you in selecting the appropriate tools, we’ve developed a list of 10 amazing marketing tools for small businesses.
Some are free eCommerce marketing tools that will offer you the competitive edge you need to succeed.
Google Analytics is the number one free tool if you want to get insights into your customers’ behavior. It can help you identify where your visitors are coming from, how they move through your site, and what actions they take. With this data, you can better understand what works, what doesn’t work, and how to improve your results.
You can connect Google Analytics, one of the best marketing tools for business, to almost any other tool and application on the web. Also, this way, you can get a complete picture of everything happening on your eCommerce store and optimize it.
Google Analytics also provides a wealth of demographic information about site visitors. This includes their age, gender, and interests, which can be extremely useful in planning marketing campaigns and promotions.
SendGrid is a powerful email service with various features built for eCommerce businesses. It’s simple enough for anyone on your team to use yet powerful enough to accomplish any task when sending email and tracking results.
With SendGrid, you can easily create and send beautiful email campaigns right from your inbox or set up automated workflows with marketing automation. Personalize messages based on data from your CRM or other sources and make sure they get delivered with our Inbox Insight tools. And use data from webhooks and API integrations to target your campaigns with laser accuracy.
Mailchimp is a marketing automation platform that includes email marketing, landing pages, and other features. It’s especially good for small to mid-sized businesses. You can create and send emails based on customer behaviour, such as cart abandonment or product purchases. Additionally, its mobile app is great for managing your busy eCommerce store on the go.
An all-in-one solution for marketing, sales, and service for small and medium businesses. They have a full suite of tools to help with every aspect of customer engagement.
- Personalized email marketing campaigns
- Landing pages, forms, and popups
- lead scoring, lead nurturing, and segmentation
- Detailed customer behavior tracking and reporting
- An easy-to-use customer support toolkit includes a help desk, ticketing system, live chat, and social media monitoring.
Moosend is near-perfect marketing software for small businesses.
This email marketing tool for eCommerce stores. Moreover, it has a powerful email editor, great analytics, and automated segmentation that will help you send the right emails to the right customers.
It also has a free plan to send up to 1,000 emails per month.
The only drawback of Moosend is that it doesn’t have an A/B testing feature, but if you don’t need this functionality, then it’s worth checking out. Other noticeable features of Moosend:
- Personalization and segmentation
- Builders of landing pages
- Observations from the audience
- CRM software
- Predictive information constructors
KWFinder – Keyword Research Tool
KWFinder is one of the best keyword research tools on the market today. Instead of just throwing out data on search volume and CPC (cost-per-click), it gives you additional metrics like PPC (pay-per-click) competition and domain score to ensure that your keywords are going to bring in real results.
These are just two of the many tools that help eCommerce businesses, big and small, succeed at every step of the marketing process. Thus, if you’re looking for more awesome eCommerce marketing tools, check out this list of 18 essential tools for any eCommerce business!
SocialBee is an app that helps you auto promote your brand on social media. With SocialBee, you can easily schedule content to share across all social media channels, create calendars, manage multiple accounts and profiles, etc.
SocialBee has some impressive features to help you grow your social media presence. Some of the key features include:
- Content curation
- Calendar management
- Automated scheduling
SocialBee also offers a free 14-day trial, which is great if you want to test out the software and see how it works for your brand.
HubSpot is one of the most popular marketing platforms used by professionals today. The tool can help you manage every aspect of your marketing campaign, from generating leads to automating emails and improving SEO.
HubSpot offers a free CRM that you can use to store all your customer data in one place. This makes it easy to segment your audience according to demographic and behavioural data, which is important when personalizing your marketing campaigns. The tool can also be used as a blog marketing tool due to its amazing marketing features.
When you’re ready to invest in HubSpot’s pro plans, you’ll be able to access the full suite of tools that can help improve your online store’s analytics, website design, email marketing, and social media outreach. A variety of integrations are also available through HubSpot’s App Marketplace, such as Google Analytics and Salesforce.
Additionally, HubSpot offers these features:
- Tools and techniques for optimizing content
- Using optimized landing pages
- Email templates
Although HubSpot’s complete version has a high price tag, small businesses on a budget can try out their free or basic bundle.
Canva is an easy-to-use image creation tool. Also, it’s a great option for creating Pinterest graphics, Facebook cover photos, and other social media shareable.
You can upload your images or choose from Canva’s library of free stock photos. Then use the tool to create professional, on-brand designs that look like you spent hours crafting them. This tool is drag and drop that’s why it’s easy to use.
Canva has free and low-cost options, making it a great resource for those looking to create high-quality images quickly.
Slack is a team messaging and collaboration tool. Also, it’s a great way to centralize your team’s communication in one place. So, no more endless email chains; now, you can create dedicated channels for different projects, departments, and customers.
You can set up automated workflows (called bots) to keep you updated on what’s going on with your business. For example, if you’re a Shopify store owner, you could set up the Slack eCommerce bot to notify you of new orders or abandoned checkouts. You can also set up alerts for your Google Analytics, Facebook ads, Twitter mentions, etc.
Integrating Slack with your other tools like MailChimp, Trello, or Asana becomes an information hub for your business because all of your updates are in one place.
Final Words: What Are Your Must-Haves Effective Marketing Tools?
To win in today’s competitive digital marketing industry, you must be perceptive, social media knowledgeable, and persistent.
Any combination of the above tools can be used to create an effective digital marketing stack. Don’t be scared to try things out and put them to the test to find what works best for your business and your budget.
Once you’ve sorted out your digital marketing tools, you’ll be able to move forward with your campaigns with confidence and keep a better pulse on your marketing efforts.
In order to be successful, you need to be a jack of all trades. As a result, in order to implement digital marketing correctly, you must know to use a variety of tools, as well as know all of the tips and techniques. In turn, you will save time and improve your efficiency.
These best marketing tools can help you focus on your job areas providing you various features.